Target Segments
How Can We Help?
Sinang Food products overcome the issues F&B industries face by providing the perfect solution – premade pastes. We help HORECA (hotels, restaurants and cafes/catering) sectors, home-based businesses, and hawkers minimise food wastage, mitigate storage problems, manage ingredients better, and overcome the
loss of know-how from staff turnover.
Our premade pastes transform the way businesses operate. Our target segments are:
Restaurants, Cafes, Commercial Kitchens,
Food Stalls and Food Courts
Customers who frequent restaurants always expect food to be served as fast as possible. Long waiting times test customers’ patience and harm a restaurant’s reputation. Hence, most kitchens have precooked products to instantly whip up tasty meals and ensure efficient cooking times. Sinang Food products are an essential addition to kitchens, as chefs can shorten the preparation process by relying on instant cooking pastes that are easy to use.
Hotels
One of the biggest business drivers for hotels is the buffets they serve. Providing many delicious choices for room guests and tourists ensures that each customer’s unique palate is satisfied. When hotel kitchens use premade pastes to craft dishes, they free up time spent preparing pastes from scratch. This way, chefs can explore creative recipe renditions and cater to a greater variety of customers. Hotel buffets should also guarantee authenticity and freshness for local and foreign appetites. With Sinang Food, hotels can replicate classic, home-cooked recipes with our natural food pastes and easily
capture the distinct flavours of Malaysian cuisine.
Home-Based Businesses
Home-based start-ups and businesses have sprouted during the pandemic and gained traction. Depending on the entrepreneur’s capabilities, keeping up with a fluctuating number of orders can be stressful, especially for those with no business experience. But adding premade pastes into their recipes can help home-based businesses ease the food preparation process and deliver consistent quality.
Onshore and Offshore Catering
Since catering businesses deliver food to the customer’s location, caterers need to have the right equipment to store and transport meals. Catering for the offshore industry presents similar challenges, such as managing food wastage while ensuring reasonable cost and high-quality dishes. By using Sinang Food pastes, caterers can make the entire cooking process more straightforward. They can save preparation time, cut down labour costs, eliminate wastage of food
products and supply appetising meals to any location.
Hawkers
It is no surprise that hawkers work long hours to prepare their dishes. Most hawker owners start work early in the morning to cook their stock base. They also have to wash dishes, prevent food from overcooking and manage orders throughout the day. But imagine the difference if hawkers used premade pastes in their cooking. They can conveniently create time-consuming meals while ensuring that their food quality is always consistent. Using instant pastes helps hawkers cook in manageable batches and cut expenses by 30%. Sinang Food allows hawkers to save on labour costs and also cook delightful meals.
