Our Brand 

Who Are We?

‘Sinang’ is a familiar take on the Malay word ‘senang’, meaning ‘simple’. It creates a sense of belonging for those who recognise the dialect while invoking curiosity from those who do not. This represents the essence of Sinang Food: To make cooking simple, comforting, and exciting. Our team has more than a century of knowledge in the F&B industry. This expertise is used to improve our food pastes continuously. The result is affordable and delicious instant pastes that make your cooking experience so easy, so quick, and so tasty!


We rely on cutting-edge food production technologies to make scrumptious food available to all. What’s more, our food pastes can be easily stored, prepared, and served. With our pastes, we help F&B operators overcome restrictions of time, equipment, and expenses so they can explore endless possibilities and invent recipes that delight customers. Sinang Food collaborates with local farmers and businesses supported by Jabatan Pertanian Malaysia to ensure that our ingredients are always fresh and natural.


Our Production 

What Are We?

Sinang Food proudly manufactures authentic premade pastes that can be used to prepare mouth-watering meals in an instant. We work with experts to bring the best home-cooked recipes from the chef to your plate. Our products are made with the finest ingredients and packaged to seal a perfect blend of flavours. Every pack of our food pastes delivers delectable dishes that satisfy your taste buds. With our pastes, you get one product but endless possibilities.


Sinang Food products are not mass-produced. Instead, they are crafted in unique batches to guarantee top quality at all times. We currently manufacture two types of products: frozen products and ambient room products. All our products are HALAL certified by JAKIM Malaysia and strictly comply with MESTI standards.

Frozen Pastes

Sinang Food’s frozen pastes use real food ingredients that you can find in your own kitchen. Our large selection of pastes is made with 100% natural ingredients sourced from local sellers. They are free from added preservatives and safe and healthy for all consumers to enjoy. Our frozen pastes are stored at minus 18 degrees Celsius (-18°C) and can be kept for up to 1 year.

Ambient Pastes

Sinang Food’s ambient pastes can be stored at room temperature. They are made with 100% natural ingredients sourced from local sellers and are safe and healthy for all consumers to enjoy. Our ambient pastes provide nutrition, flavour and simplicity in a convenient jar, so you can prepare classic meals without spending hours slaving away in the kitchen.

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